Apex BI’s decision to adopt a wholly channel-based go-to-market strategy represents a massive opportunity for entrepreneurs and established channel players alike.

Nobody could call the Covid- 19 pandemic a positive event, but it has conclusively proved the benefits of digital transformation for every type and size of organisation. There’s no question anymore that the more digital an organisation is, the better able it is to adapt to rapidly changing market conditions, and to identify and seize new opportunities.